Collapse

2022

This work involves visualizing an object by interpreting it from a new perspective, moving away from familiar ideas. For my project, I chose hamburgers and took the time to investigate and under- stand their characteristics. While hamburgers are typically associated with fast food and freshness, I wanted to focus on their instability. When observing the cooking process of hamburg- ers, I noticed an unstable balance and a shape that appeared to be on the verge of collapsing when stacked. Based on these characteristics, I designed four types of posters featuring elements of hamburgers that were visualized as being piled up and collapsing at the same time. Additionally, I created a motion logo that captured the moment of collapse, using these characteristics.